This duality of thinking is the root of Strativity and is our holistic approach to problem solving. By fusing both rational and creative thought processes, we are able to implement sound creative solutions to address your business challenges through graphic design and advertising. Clients in small businesses, large businesses, start-up or entrepreneurial ventures, women-owned businesses and occasional non-profits all within diverse industries across New England benefit from our use of Strativity.

To seek a creative answer to a problem or to help clients leverage opportunities, we must first give sufficient attention to understanding:

• What is your situation?
• What are your opportunities?
• What are your problems?

We ask questions—many times probing or difficult questions—and work with you to develop the proper strategies. Rational thought processes sometimes must be turned 180° to reach into the creative realm beyond traditional
thinking.

Our method of problem solving involves multiple models of exploration.

To expand our creativity, we consider each of three components individually: structure, order, and relation, all of them making up our concept of knowledge, or your reality.

• Order explores structured relationships and deals with change in time and space (growth, transformation, development, evolution, before/after)
• Structure is related order, and deals with differences (contrasts, distinctions) and tends to be timeless
• Relation is ordered structure and deals with similarities (connections, affiliations) 

The sum of the order, structure and relation becomes our momentary point of view or the level at which we are participating. We achieve great creative leverage by helping you change your point of view by looking at things differently, which then helps change structure, order and relation.

We believe strongly by forcing ourselves to imagine change, we become more skillful in handling it. And, in simply changing levels, new insights into problems can be realized. By keeping track of the level, we keep the problem in reality to provide you realistic solutions.