 Logo
2008 Service Industry Advertising Awards, Broze: Logo Design
The name of this retail children's clothing store in Maine combines the location of "York" with the audience. The strategy was to deliver a childlike sense while appropriately representing the age group.
Since York is well known for the local lighthouse landmark Nubble Light, we developed the strategy to execute a lighthouse shape in the style of a coloring book. Nautical colors were chosen to side step the expected usage of pink and baby blue. Pastel yellow packaging coordinated with the walls of the store and served as a third color to complete our nautical theme.
|
