Logo

As a provider of fun and multi-seasonal ocean going tours, the client wanted a new logo with a more memorable look. The design had to appeal to both consumers and corporate decision makers because all types of charters were offered.

The strategy was to center the design around the nautical theme. Dashed lines in two of the three primary colors were used to offset the third primary color applied to the name. A stylized compass rose incorporated into the word and a rope-like font for the last part of the name finished out the theme. Each of the colors were dialed down for a more professional feel.