SIAA Gold Award Winner
The challenge was to interpret the desires of celebrity chef and restaurant owner Lydia Shire to feature a ferris wheel with classic elegance. The executional strategy was to combine shapes of a ferris wheel with stylized rays of the sun, both relating to the locale of her new restaurant on York Beach, Maine. Artful cropping gave it an unexpected touch, truly representing the feel of the restaurant once inside as well as Lydia's personality.
"Eames Furniture" for a business card stock was chosen for its artful textured that appealed to Lydia's sense of design. The green paper reflected her artful side and fulfilled her desire to produce something whimsical and a little unexpected. Her strategy of color choices are reflected in the interior design of the restaurant to use the blue sparingly and the logo on the business cards is the only place where it is used.