Summit International Bronze Award Winner
As a former World Gym franchise, the client needed to change the name and logo of the club. Unlike most fitness clubs that focused on adults, this was a place of healthy activity which included families.
This club’s true spirit is depicted by the graphic figure which is then repeated and resized to imply different ages and sizes as well as several people seen in perspective, such as in a class. Red and black gave the mark energy and strength while appealing to both men and women.